Padel wasn’t just the sport we chose for the event. It became the central thread of an entire experience, designed to entertain, energize, and, without even realizing it, turn participants into content creators and brand advocates.

The Ideal Context for a Brand Like LOK

LOK is not a brand that seeks attention through noise, it connects with people by tapping into what truly moves them. That’s why this project made so much sense: a chance to engage with a group of international, young, and creative students, all on the verge of taking their next academic and professional steps. It’s a target audience that’s not only relevant, but also deeply aligned with LOK’s values and identity.

As part of Racquet-Link’s mission to connect brands with the padel ecosystem in smart and meaningful ways, we designed an activation that matched LOK’s goals 100%. No loud promotions, no forced visibility. The focus was on creating a dynamic, participatory experience with strong visual potential and an authentic connection.

Summer Discovery: Energy, Creativity, and Global Talent

The student group was part of Summer Discovery, a pre-college academic program that’s been providing enriching educational experiences to high school and gifted students for nearly 60 years. It’s more than just academics, it’s about building a network of ambitious, talented young people with lots of initiative. And that spirit was key to the success of the event.

The day was structured into several engaging phases. First, a guided tour of the facilities to get familiar with the environment. Then, a creative social media challenge, where participants had to express their take on padel and the brand through spontaneous content creation. The prize? The winning video was featured on LOK’s official Instagram account, offering the creators real exposure and recognition within their group.

To wrap up the experience, we headed to the court for an on-court activation that combined learning, fun, and a touch of healthy competition. For most participants, this was their very first time playing padel, and it quickly became a memory they won’t forget. From spontaneous laughter to teamwork and lighthearted rivalries, the court became the place where everything came together.

More Than Visibility: Real Brand Positioning

This activation perfectly reflects what we aim to achieve at Racquet-Link: creating spaces where brands and people meet in a truly authentic way. In this case, LOK wasn’t just present, it was part of the experience. The brand listened, participated, and left a real impression on the students.

It wasn’t a campaign. It was a shared moment. And that’s what holds the most value for any brand looking to stop broadcasting and start connecting, by observing, listening, and joining the conversation.

Because when brands join the game, everything flows more naturally.

Racquet-Link team.